ADVERTISEMENT

1. What is an advertisement?


Paid, non-personal, public communication about causes, goods and services, ideas, organizations, people, and places, through means such as direct mail, telephone, print, radio, television, and internet. An integral part of marketing, advertisements are public notices designed to inform and motivate. Their objective is to change the thinking pattern (or buying behavior) of the recipient, so that he or she is persuaded to take the action desired by the advertiser. When aired on radio or television, an advertisement is called a commercial. According to the Canadian-US advertising pioneer, John E. Kennedy (1864-1928), an advertisement is "salesmanship in print."


2. How to make a good advertisement.

1. Set up your main objectives

What is the purpose of your advertising campaign? What are your main objectives? Are your goals feasible or not? You should also perform an analysis of these questions and answer them with the utmost sincerity.
Based on what you set up here, you can go further to the next step and start your research.

2. Research the market, the competition, your audience

You cannot consider yourself ready to make an advertisement without conducting a proper research on some important factors you campaign depends on. 
For instance, it’s important to know the market and its behavior. Study how things have changed over the past few months and what professionals are predicting for the near future as well.
Know your position on the market, the competitors’ role and positions as well. Find out how they advertise their products and try not to copy their campaigns. Instead, you will need to come up with something new, something out of the box, something that will make your audience convert into clients. 
In order to accomplish that however, you will also need to know some things about the typology and the personality of your ideal client. Know to whom you are addressing your advertisements too. What devices are they using? What is their social status? What are their online behaviors and how do they shop?

3. Identify your target audience

Who is more likely to buy your products or services? Responding to this question is yet another important step in setting up your advertising campaign. Should you want to be successful at designing an appealing advertisement, you need to know to whom you are addressing it.
For example, if you are selling clothing for babies, it’s quite obvious that your target audience is parents and maybe grandparents. You don’t have to do anything with teenagers, kids or single people. The design and copy text will, therefore, be appealing to the selected demographic groups. 
Of course, based on your industry and your niche, there may be other important questions to answer here such as:

• To what demographics group am I addressing my messages?
• What is my clients’ social status?
• Are they young and unemployed?
• Are they professionals from a specific niche?
• Are they old or not?
• What’s the level of their education?
• Where do they live?
• What is their relationship with the competition?

The list of questions could go on forever.
What’s important here is to identify which one of them – or maybe more – suits your goals and answer them with honesty and objectivity.
Once you do this, you can move further to the next step.

4. Brainstorm for fresh ideas

Take all the information you manage to gather up to this step regarding your products and your targeted audience.
Think also about the delivery channel you have chosen for your advertisements. Based on your findings, you can now start brainstorming for fresh and creative new ideas for your campaign. 
Write down some words, phrases, ideas. Combine them and do not stop until you come up with at least a dozen of possible calls to action, copy texts and visual representations of how your banners, flyers or videos should look like.

5. The design process

Obviously, this is the hardest part of the entire advertisement creation process. Everything you did until now, each other previous steps, prepared you for this one. Now, it’s time to put your creativity to work and actually design your banners, flyers or brochures. 
Take the top three or five ideas from your previous sketches and use them to create raw advertisements. If you are using Bannersnack as your main advertisement maker, all your projects will be automatically saved online. You can get back to them to make modifications or, you can share them with your peers for valuable inputs.
Also, it will help you if you can show your rough designs to people who are in your target audience. Their inputs and advice may help you adjust your advertisements in order to meet the targeted demographic needs and values. 


Source: 
http://www.businessdictionary.com/definition/advertisement-ad.html
https://blog.bannersnack.com/create-advertisement-online/